The Follow-Up Cadence That Added 4 Deals/Month to My Team

# The Follow-Up Cadence That Added 4 Deals/Month to My Team

By Champion Sales Training & Events | July 2026

The biggest untapped revenue in car sales isn't on the lot. It's in your CRM.

80% of sales happen between the 5th and 12th contact — but most reps quit after 1-2 follow-ups. Here's the cadence I train every team to follow:

• Same day (2 hrs): Text — "Thanks for coming in! Here's the info we discussed."
• Day 1: Call — "Any questions after sleeping on it?"
• Day 3: Email with value — comparison sheet vs. competitor they mentioned
• Day 5: Text — new incentive or inventory update
• Day 7: Call — "Where are you at in your search?"
• Day 14: Email — "That color you wanted just arrived"
• Day 21: Text — monthly incentive change
• Day 30: Call — "Still in the market? Here's what's new"

Every contact adds value. Never "just checking in."

For a rep taking 20 ups at 15% close: 3 deals. With this follow-up: 6-7 deals. At $400 commission per, that's an extra $1,600/month. The fortune is in the follow-up.

Why Most Reps Don't Follow Up

The biggest reason isn't laziness — it's lack of a system. Most salespeople intend to follow up but lose track. Our Premium plan includes a digital daily planner that tracks appointments and follow-up schedules, so nothing falls through the cracks.

Systematize Your Follow-Up

Champion Sales Training includes dedicated follow-up training with exact scripts for every stage of the cadence.

[Start Training →](/signup)

*Champion Sales Training & Events — Master the Sales Process. Close More Deals.*